Dubai, UAE – October 14, 2024: The National CSR Fund, MAJRA, is making waves at GITEX Global 2024, one of the world’s most prominent technology exhibitions, by showcasing its innovative approach to integrating artificial intelligence (AI) in corporate social responsibility (CSR) initiatives. Taking place at the Dubai World Trade Centre from October 14 to 18, this year’s GITEX offers a unique platform for MAJRA to highlight its role in leveraging advanced technologies to drive sustainable CSR practices in the UAE.

Sarah Shaw, Director of MAJRA – the National CSR Fund, shared the authority’s enthusiasm for being part of GITEX 2024, stating: “We are delighted to participate in GITEX 2024, which provides an incredible opportunity to showcase how AI can help shape and accelerate CSR initiatives. At MAJRA, we believe that the integration of AI into our CSR strategies will allow us to create more efficient, impactful, and sustainable programs that address pressing environmental and social challenges while supporting the UAE’s broader sustainability agenda.”

MAJRA’s participation highlights its commitment to promoting responsible corporate practices, particularly by harnessing the power of AI and big data. Through strategic collaboration with global experts and thought leaders, MAJRA aims to uncover innovative solutions to boost the effectiveness of CSR initiatives and better align them with the UAE’s vision for sustainability, innovation, and a knowledge-driven economy.

One of the event’s key highlights will be the panel discussion titled “Leveraging AI for CSR Initiatives” scheduled for October 15, where MAJRA will explore how AI can optimize CSR program implementation across the UAE. The session will delve into AI’s transformative role in enhancing operational efficiency, measuring the impact of CSR projects, and helping companies align their efforts with international best practices in sustainability.

The following day, October 16, MAJRA will lead a workshop on “The Importance of Private Sector Companies’ Participation in Disclosing Their CSR and Sustainability Initiatives”—a crucial session aimed at educating businesses on how transparent CSR reporting can contribute to building a robust CSR ecosystem within the UAE. The workshop will stress the importance of accountability and the role of private sector disclosures in fostering sustainable practices, aligning corporate actions with the UAE’s national priorities, and supporting long-term environmental and social goals.

Alongside these interactive sessions, MAJRA will spotlight its major CSR projects within the Telecommunications and Digital Government Regulatory Authority (TDRA) pavilion. Among the most significant initiatives is the Impact Seal, a national symbol recognizing private companies that excel in sustainable practices aligned with environmental, social, and governance (ESG) standards and the UN Sustainable Development Goals (SDGs). This program serves as a benchmark for corporate performance in sustainability, further emphasizing the vital role of CSR in the UAE’s development.

MAJRA’s active role in shaping the CSR landscape underscores its dedication to fostering a culture of responsibility and innovation in the private sector. By encouraging businesses to adopt sustainable practices, MAJRA is helping to create an environment where CSR becomes integral to corporate strategies, driving positive change and supporting the UAE’s vision for a sustainable future.

Through its participation in GITEX Global 2024, MAJRA reaffirms its leadership in the evolving intersection of technology, sustainability, and corporate responsibility, paving the way for a new era of AI-powered CSR initiatives in the UAE.

– QANTARA (c) 2024